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tions from business and trade associations have been consistently es achieved by the building cleaning trade. The video by Breer positive. The message that is already resonating within cleaning Gebäudedienste (Iserlohn) is just one example and it can be down- services companies and the various trade guilds on a national loaded from the company website at www.breer.de/unternehmen/ level is also coming through at the local level. One example: The different-faces. Another is the donation of 50 bicycles for refugee campaign visuals are also being used for advertisements in local children by Niederberger Gruppe. Or take the ‘Social Days’ organ- newspapers, for instance, to further underscore the industry’s ized by Dussman Group to make asylum seekers feel welcome. welcoming culture within the community. Many other businesses, large and small, in our industry are taking Large posters can be ordered, too, for display at events and other a stand and taking action. venues to highlight the headway made by the trade in the area of integration. Available in sets of four, the “Integration Campaign An Integration Award to recognize progress I” posters can be ordered free of charge from the BIV online shop The public-relations committee of the federal building cleaning or by sending an e-mail to biv@diegebaeudedienstleister.de. So service contractors guild sent another clear signal: At the sug- far, the posters have been a resounding success: The first print gestion of its new director, Holger Eickholz, BIV will introduce a run was scooped up by service providers and guilds within two special award to recognize successful achievements in the area of weeks and a second one is barely meeting demand. All this is clear diversity and integration by member companies. This new award, evidence of the extent to which the industry identifies with the which takes the place of the previous Apprenticeship Award, will topic of integration, and the importance it attaches to welcoming be presented for the first time on the occasion of the General Meet- and fostering diversity in its midst. ing in Dresden in November 2016. The decision to institute this new award is yet another strong Sparking a positive dynamic statement by the building cleaning services trade in support of In addition to “Arrived. Accepted.”, many other companies diversity in the workforce. N have launched campaigns to showcase the integration success- Peter Hartmann | peter.hartmann@holzmann-medien.de 22 nd Congress of CMS17 BERLIN – Cleaning. Management. Services. 19 www.cms-berlin.com 22 Sep 2017


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