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Guard gains European marketing efforts for ElevanceTonyDenise distributorship Horn Parnell products that have already Germany-based Guard obtained Photo: Metsä Photo: Elevance been launched as well as on Tissue exclusive distribution rights for the accelerating the introduction graffiti protection system developed of new products. The chemical by Dutch manufacturer Anker Stuy process engineer looks back on in Europe. Effective January 2016, tective coatings to customers out- experience in specialty chem-New CEO for ElevanceMetsä Tissue: New-over 30 years of professional Guard began supplying these pro side Germany. Guard had been com- Marketing Manager Renewable Sciences istry. Most recently he worked mercializing Anker Stuy products Denise Horn is the new Mar- Effective 23 October 2015, Tony for the Albermarle Corporation, in Germany only under the Graffiti keting Manager for Away from Parnell became the new CEO of which is considered one of the Guard brand. Netherlands-based Home’s Katrin brand of Metsä Elevance Renewable Sciences. top companies in this sector. Euro Guardian, which had initially forayed into the European market, Tissue. Parnell succeeded K’Lynne John- There, he was last responsible recently ceased this effort. In addition to new sales chan- son, who transitioned to a new as vice president for global sales While trading companies in the nel development, she is respon- role as Executive Chairperson of and supply chain. In the course respective countries are respon- sible for all marketing activities Elevance’s Board of Directors. of his career with Albermarle, sible for marketing the products, regarding concept develop- Both executive appointments among other things Tony Parnell Guard provides training seminars and technical support for product ment and implementation of went into effect on 23 October. spent six years at the Brussels processors and users. the Katrin brand for Western Elevance Renewable Sciences office where he was in charge of The Guard system has so far suc- Europe, including the UK. creates novel specialty chemi- production, research, develop- cessfully been implemented on Denise Horn had been Product cals from natural oils. Parnell ment and sales distribution at more than 4,500 buildings, under- Manager at Metsä Tissue since will focus mainly on driving the regional level. scoring the product’s effectiveness 2011, initially with technical in both removing graffiti and offer- ing protection against it. Orders are responsibility for the consumer Scrubber bags German Design Award also coming in from Madrid, Athens hygiene product range. Nilfisk’s SC500 vacuum scrubber won the German Design Award in the and Moscow for consulting on and In 2013, she was put in charge “Excellent Product Design – Retail” category. The jury gave the machine implementation of the Guard solu- of the ancillary assortment of top marks as “a high quality product developed for professional use whose tion. Inroads have been made with the Away from Home business functionality and ergonomics are also reflected in the modern, pure and trade partners in Austria and Swit- zerland as well. in Western Europe. dynamic design.” The German Design Award is the premier international recognition by the Council for Design. Its objective: to discover, present and acknowledge Jacco Thomas unique design trends. Every year, prizes are awarded to top-notch sub- de Kluijver Kyburz missions in the areas of product and communications design, all of which Photo: Terex Photo: Wetrok ground-breaking in their own way in the international design landscape. In each category the 15 best creations are pronounced winners. This year, the Nilfisk SC500 made the cut: an HACCP-compliant scrubber with a working width of 53 centimeters and theoretical area coverage of 2,650 square meters per hour. Genie: New Vice President Thomas Kyburz new CEO Sales and Marketing of Wetrok Group Jacco de Kluijver has been Effective 1 February 2016, appointed Vice President Sales Thomas Kyburz took over as & Marketing of Terex Arbeits- CEO of the Wetrok Group, suc- bühnen/Genie EMEAR (Europe, ceeding Mario Hochstrasser Middle East, Africa and Russia) who joined the company’s Board and now reports to Joe George, of Directors. Kyburz began his Vice President & Managing career at Wetrok in 2004, where Director, Terex Arbeitsbühnen he subsequently held positions EMEAR. of increasing responsibility. De Kluijver had previously been In 2010 he joined the com- Sales Director for Great Britain, pany’s management team as Ireland and the Benelux for six Head of Marketing & Product One of 15 German Design Award Winners: the Nilfisk SC500 vacuum years. Development. scrubber. Photo: Nilfisk GLOBAL CLEANING | ISSUE 2016 7


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