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EquipmEnt & SuppliES | Workplace | Workwear works as powerful advertising looking the business A crisp, well put together professional uniform broadcasts professionalism and pride. ‘Looking the business’ makes the business look good, builds trust with customers and employees alike, and ultimately helps boost the bottom line. Work apparel is an ideal means of defining the company profile. But what makes workwear work? Here are some clues. Contract cleaning companies perform their services on the visual criterion that serves to distinguish between a competent premises of their customers. In other words, the impression they and a less competent supplier, the difference between a good make is not only a function of the quality of their work, but also choice and a bad choice. of their appearance. Consequently, a professional approach to The success of companies like Kübler Workwear in Plüderhausen, providing cleaning services must be matched by a professional Germany, tells the same story. Customers instinctively put greater look. According to Cologne, Germany-based workwear specialist trust in personnel who wear high-quality, neat work clothing than Larosé, experience shows that a service provider who presents in people who come to work in dirty jeans and grubby T-shirts. A a coordinated and groomed appearance sends a strong signal smart appearance is associated with high quality and expertise. to the customer. It conveys quality and attention to detail – two It also makes potentially higher costs more acceptable to the key aspects of contract cleaning. In fact, the uniform makes the customer. Workwear has an important outward effect: it works as employee a part of the message. Company workwear is also key a calling card for contract cleaning companies and it spells high to establishing and consistently reinforcing the recognition factor. standards of quality at a glance. Outfitting your staff takes full This is a valuable plus in a competitive industry. advantage of the fact that every employee is an ambassador of the At Boco in Dreieich, at the outskirts of Frankfurt, management is company’s values. The people at Pionier Workwear in Herford fully aware that what employees wear automatically reflects on couldn’t agree more, adding that a high-quality, purpose-designed the perception of the employer’s competence. That is why Boco, professional wardrobe also has a positive inward effect. It reflects a rental services provider, recommends a crisp appearance and the employer’s sense of responsibility towards and appreciation clean, appropriate workwear. This is confirmed by DBL, a textile of the employees. It implicitly demonstrates management’s service provider in Zirndorf, whose experience underlines the fact confidence in the quality and dependability of the staff. This is that the expression “You are what you wear” also applies to the true, however, only if the employees feel comfortable in their work- work environment. DBL goes so far as to say that professional wear and identify with their job and their employer. Another posi- clothing influences the decisions of potential customers. It is a tive effect is that a sharp uniform underpins a sense of belonging Even when safety is a priority, corporate identity doesn’t need to take a A two-tone combination adds style to superior wear comfort. back seat. Photo: Paul H. Kübler Workwear Photo: Paul H. Kübler Workwear GLOBAL CLEANING | ISSUE 2016 61


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