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|  News European Cleaning Days ness opportunities afforded here. 2016 in the works During the inaugural ceremonies, which spotlighted the topic of ‘The Last year’s European Cleaning Days Circular Economy’, Ilham Kadri, campaign encompassed 37 events President of Diversey Care, a Sealed to raise awareness of the benefits of Air subsidiary Air, drew the guests’ professional cleaning in public areas attention to the broader theme of and enhance its status in the public sustainability. “The opening of our perception. Following a successful new building highlights how Sealed start in May 2015, EUnited Clean- Air contributes to the circular econ- ing, the association of Europe’s omy. From Maarssen we will contin- leading cleaning machine manufac- turers, announced another edition ue to lead the way – step by step in for 2016. partnership with our customers – in Since the campaign began, over creating a truly safer and healthier 2,000 people have visited the web- business environment,” Kadri com- site for information on the cleaning mented. Frank Vancraeyveld (left), CEO of Werner & Mertz Professional/tana-Che- mie, accepts the Cradle to Cradle Products Innovator Award at the annual sector. Also, the response to the ceremony in New York. Photo: Margarita Corporan events already carried out proves Diversey Care wins five- beyond a doubt that the public at year hotel chain contract Coveted award for Werner Hygieia Network member- large is more than keen to learn & Mertz ship through ISSA more about the cleaning industry, iary, won the bid for a five-year con--Diversey Care, a Sealed Air subsidabout hygiene and about its impact Werner & Mertz, manufacturer of The ISSA Hygieia Network – named on disease prevention. Here the tract with Fairmont & Raffles Hotels comprehensively sustainable clean- after the Greek goddess of health spotlight is on new technologies and Resorts International (FRHI). ing solutions, received the pres- – is aimed at promoting female pro- and on the possibilities of keep- The contract covers the delivery of tigious Cradle to Cradle Products fessionals and establishing them in ing one’s immediate surroundings cleaning systems and consulting Innovator Award for its Green Care all industry sectors at all company pleasant and clean. services, training, and support ser- Professional and ‘Frosch’ brands. levels and degrees of experience The aim of the campaign is to keep vices, and extends to FRHI facilities The award is bestowed by the Cra- in the global cleaning community. reinforcing the positive perception in Europe, Africa, India, the Middle dle to Cradle Products Innovation This worldwide forum opens new of the cleaning sector and convey to East and the Asia/Pacific region. Institute, a non-profit organization possibilities for continuous special- the European public the importance FRHI owns and operates some of based in San Francisco, USA, to cor- ization, networking and professional of professional cleaning in maintain- the most luxurious properties world- porations in the cleaning industry development as well as recognition ing health and wellbeing as well as wide for sophisticated customers, who manufacture their products in a within the cleaning sector. in implementing sustainable con- with more than 125 hotels in over closed loop according to the Cradle Emeritus John Garfunkel, ISSA Exec- cepts. Companies wishing to join 30 countries operating under the to Cradle principle for maximum utive Director, explained: “Creating in on the European Cleaning Days Fairmont, Raffles and Swissôtel sustainability and are thus pioneers and fostering networking and busi- initiative can find information on brands. to their peers. ness opportunities for our members the various event formats as well as “We are proud to have been select- “The international recognition that in the international cleaning sec- participation details at www.clean- ed by FRHI as their partner for all comes with this award validates our tor is part of ISSA’s core mission. ingdays.eu. Registration documents cleaning requirements. Together own high quality standards and our Committed to developing female can be downloaded there as well. we will help set new standards in strong commitment to ever greater professionals at all levels and expe- Participation is free of charge. hygiene and cleanliness, while man- sustainability in professional clean- rience, the ISSA Hygieia Network aging administration costs, foster- ing,” said Frank Vancraeyveld, CEO is a vibrant, worldwide community ing environmental protection and of Werner & Mertz Professional/ open of course to ISSA members of Sealed Air: New European sustainability as well as promoting tana-Chemie, at the awards cer- any gender.” CSR, guests and staff initiatives,” HQ in the Netherlands emony in New York. Products of ISSA wants to motivate companies commented Dr. Ilham Kadri, the Werner & Mertz’s Green Care Pro- to embrace diversity and estab- Sealed Air officially inaugurated its president of Diversey Care. fessional range for commercial lish exemplary leadership roles. new headquarters in Maarssen, the Diversey Care cleaning solutions users have been Cradle to Cradle With 7,000 companies from sales, Netherlands. will be implemented in FRHI hotels certified since 2013. To date, 18 of manufacturing, facility services, and The country’s economic climate for diverse applications, including the brand’s products have obtained in-house services as well as partner and central location from which to dish washing, kitchen and wash- the Gold certification. The Cradle to companies, ISSA claims to be the develop its European business no room hygiene as well as housekeep- Cradle approach stands in contrast world’s leading association in the doubt played a key role in Sealed ing. The solutions are Eco-certified to the well-known linear production cleaning sector. Air’s decision to settle in Maarssen. and come with auto-dosage sys- principle of ‘cradle to grave.’ In the ISSA members interested in joining In recent years, as the company tems. In addition, Diversey Care will latter system, materials often flow Hygieia, the first women’s network forged ahead in Europe, strong ties implement Operational Excellence without conscious consideration for the global cleaning community, to the Netherlands developed; the programs at FRHI venues, which, in given to the long-term protection of can find additional information on new headquarters reflect the deep addition to optimizing cost struc- natural resources from their sourc- the following website: www.issa. rapport with the country as well as tures, will also improve staff dedi- ing to their disposal. com/hygieia. the confidence in realizing the busi- cation and guest satisfaction. 6 GLOBAL CLEANING | ISSUE 2016


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