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Sustainability management in facility cleaning 7 sustainable cleaning services in the German-speaking region. On For sustainable cleaning to be a success, you need expert knowl- the other hand, sustainability is frequently cited as a marketing in- edge as to what sustainability actually means and how it can be strument and increasingly an indispensable aspect in cleaning com- achieved in the realm of facility cleaning in all three sustainability pany mission profiles. This is also a conclusion reached by Hardkop dimensions. It means defining not only the sustainability goals in 2014: There are practically no truly sustainable FM products in proper but also the metrics for the market. In contrast, sustainability has for years been the domi- The new success formula for assessing progress and effec- nating theme in the real estate sector and facility certification sys- facility cleaning contractors tiveness. The goals of a compa- tems still keep trending upward. New ny-specific sustainability con- Sustainability and facilities without sustainability cre- cept should aim for tangible gains in all three sustainability dimen- cleaning companies dentials are extremely hard to market. sions, i.e. at the economic, environmental and social levels. It also This raises the need for quantifiable takes know-how to identify the potential for savings and innovation, data to demonstrate how and why facility management impacts own- and to initiate and guide the necessary change processes this im- er/manager decisions. In their book on facility services, Nävy and plies. Once these sustainability goals and indicators are defined, Schröter refer to the following findings on the subject of facility the next step is to analyze these goals and communicate them in a management and sustainability: “A study of sustainability in the transparent way. In the spirit of continuous improvement, these ap- German real estate market shows that 80% of respondents view sus- proaches and their monitoring should be reassessed on a regular tainability as a relevant issue. … According to a 2010 survey con- basis. ducted by Roland Berger Strategy Consultants on the subject of sus- There is no way around investing the necessary time and money on tainability in real estate management, almost 60% of respondents the path to sus-tainability. A sustainable cleaning enterprise invests believed that too few sustainable services were being offered. Com- the time it takes to identify the potential for growth. It also ensures pounding the issue is the fact that facility service providers will in proper funding for developing and implementing sustainable pro- future have to possess broad interdisciplinary expertise. It is also cesses, for improving the workplace and for accurately monitoring evident that the driving players in the facility management sector progress towards the sustainability goals it has set for itself. are not making any significant strategic contributions to addressing In conclusion it can be said that true sustainability concepts for the topic of sustainability.” cleaning contractors still offer vast untapped potential not just for This article is an attempt to help words on their way to becoming adding value, but also for creating value. The more comprehensively actions. sustainability goals are defined, implemented, monitored and com- We now arrive at the new success formula announced in the title. It municated, the stronger they will resonate with the market and have is based on the premise that sustainable cleaning requires commit- a multiplying effect for cleaning contractors and their stakeholders. ment, know-how and investment and that it will create added value In short, it’s win-win-win. Or Win3. in all three sustainability dimensions. Its aim is to maintain the mo- mentum of cleaning service providers who are interested in long- term growth and success and want to unfold their corporate respon- tant in cleaning and textile management at the Institute for Facility Ma-- M.S. in Facility Management, lecturer and consulIrina Pericin Häfliger, sibility beyond the level that is considered standard today. nagement at Zurich University of Applied Sciences (ZHAW). She authored Without the commitment of deciders and implementers in individu- The Institute for Facility Management (IFM) of the ZHAW is the only insti-“Cleaning Management”, published by Neuer Merkur. al enterprises, as well as in society as a whole, there can be no sus- tute in Switzerland to offer a Bachelor and Master of Science program in tainability. For sustainability to come alive and deliver results, it has Facility Management. The IFM takes on a central role in applied research to be a declared management imperative and it must be systemati- Kontakt:irina.pericin@zhaw.ch; www.zhaw.ch/ifmand development as well as in higher and continuing education. cally implemented throughout the organization. 9 Pelzeter, Andrea; May, Michael, Kummert, Kai (2012): RoSS – Return on Sustainability System: Measuring Sustainability in FM, http://www.pelzeter.de/fileadmin/user_upload/apelzeter_upload/9_FMKongress2012pzr.pdf (retrieved 1 April 2016) 10 Available at: https://www.zhaw.ch/storage/lsfm/forschung/ifm/02-working-paper-nachhaltigkeitscheck-reinigungsleistungen.pdf 11 Wisag AG (2011): ‘Sustainable service providers have the edge,’ http://www.facility.wisag.de/facility/presse/pressemitteilungen/presse/article/nachhaltige-dienstleister-haben-wettbewerbsvorteil.html (retrieved 28 March 2016) 12Milieu Ltd.; Risk and Policy Analysis Ltd. (2009): Study on the Costs and Benefits of EMAS to Registered Organizations commissioned by DG Environment of the European Commission, p. 60, p. 36, http://ec.europa.eu/environment/emas/pdf/news/costs_and_benefits_of_emas.pdf (retrieved 1 April 2016) 13Hardkop, Guido (2014): ‘Sustainable FM Corporate Strategy,’ https://www.mesago.de/~msgmedia/FM/Folien/Dienstag/Hardkop_Drees_und_Sommer.pdf (retrieved 28 March 2016) 14 Nävy, Jens; Schröter, Matthias (2013): ‘Facility Services, The Operative Level of Facility Managements,’ Chap. 5.2.2 Sustainability and Real Estate, Springer Vieweg publishers, Berlin Heidelberg


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