K_Gu_Nachhaltigkeit_2016_004_007_EN

rr_Nachhaltigkeitsguide_englisch_2016

4 Sustainability management in facility cleaning A new success formula for facility cleaning contractors Engagement + Know-how + Investment = Win3 What’s there not to like about winning? Comprehensive sustainability strategies enable cleaning services to add value in all three sustainability dimensions. Reaching far beyond ‘green cleaning,’ acting sustainably in business also engenders social benefits and facilitates innovation. In a competitive envi-ronment it creates new possibilities for differentiation. Sustainability sharpens the competitive edge. The starting situation is daunting and complex for all stakeholders. and economic goals. The economy depends on the creation of finan- Climate change, CO2 emissions, population growth, resource scarci- cial added value for growth, however. Social as well as societal devel- ty, demographic shifts, migration, poverty – these are just the main opment is predicated on individuals, their own resources and their clear and present challenges our society as a whole must face. For interactions with each other. Against this backdrop, nature provides the cleaning industry in particular, new challenges arise as cost-cut- both renewable and non-renewable resources to sustain a growing ting clients drive margins down and competition up, and the market world population. is increasingly gravitating towards large providers with an interna- The three-pillar model has since gained traction, even if it also has tional footprint that provide integrated facility services. Long-term its critics. Some contend that environmental sustainability should lifecycle considerations in the real estate sector and efficient – espe- be given more weight than the other two dimensions because an in- cially resource-efficient – facility management concepts play a key tact environment is a fundamental prerequisite for life. This has led role as well in creating a new reality for the cleaning industry. As a to two positions: ‘hard’ sustainability versus ‘soft’ sustainability. The core operational principle, sustainability points to ways of address- latter allows for compensation in the sense of substituting one di- ing these issues and realizing a vast potential for economic and so- mension for another or one activity for another. ‘Hard’ sustainability, cial development. It seeks the long-term success of all stakeholders. on the other hand, maintains that each of the three dimensions is That is why sustainability is also called as a strategy for the future. weighted equally. As the three dimensions impact each other in dif- Based on “The Limits to Growth” published by the Club of Rome in ferent ways, progress involves resolving conflicting goals and that 1972, the idea of sustainability as defined by the UN’s Brundtland can only be overcome through compromise . Commission fifteen years later still applies to- Sustainability is now part of the political debate. Concrete strategies The idea of day: Sustainable development is “development and measures are being developed, discussed and assessed at the sustainability which meets the needs of the present without international, European and national levels. The European Union’s compromising the ability of future generations first sustainability strategy, ratified in 2001, was updated in 2006 to to meet their own needs.” Two decades on, the UN Commission in- address, among other aspects, CSR reporting transparency require- troduced the three pillar concept of sustainability. Sustainable devel- ments for large corporations. CSR stands for Corporate Social Re- opment was no longer just about preserving the environment and sponsibility, i.e. the responsibility businesses assume as corporate natural resources over the long term, but also about achieving social citizens n terms of acting sustainably with regard to the environ-


rr_Nachhaltigkeitsguide_englisch_2016
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