| Forum | Recruiting
Recruiting trainees and young employees
Berlin service provider films a
German premiere: The reality series “CrewCrew von Gegenbauer” started in early November
of 2017 with weekly sequels on YouTube. The CrewCrew is a motivated ragtag group of
trainees. The service provider’s goal is to use the reality
format as a new and
innovative recruiting instrument.
In the Forum section of the August edition of rationell reinigen
(page twelve), we presented a project of the Federal Trade Association
of Building Service Providers (BIV) that is trying new
approaches for recruiting the next generation. The project includes
a Virtual Reality film made specifically for young
people who are
seeking an apprenticeship. It shows them the daily professional
life and work sites of building cleaners.
Interested young people attending training fairs or action days can
get a virtual look at the building cleaning vocation. For example,
they can virtually climb to the top of a skyscraper in Berlin and
watch an industrial climber lowering himself down the side of the
building to clean its glass façade until it shines.
Or they can see how a team cleans exhibits like an old Trabant or
billboard in the permanent collection “Everyday Life in the GDR”
in the Museum in Berlin’s Kulturbrauerei. The film can also be
seen on the trade association’s website (www.die-gebaeudedienstleister.
To recruit the next generation, Gegenbauer (Berlin) is also trying
novel ideas. This requires formats and media that emotionally
attract young people and – as the saying goes – pick them up
where they’re likely to be found: on YouTube, and using a docu-reality
series. Six teens face the toughest challenge of their lives as
young apprentices. They live together for one week and have to
carry out a series of crazy tasks that push them to their physical
and mental limits. After all, they only have one goal: throwing the
coolest party in Gegenbauer’s history.
The CrewCrew is the first docu-reality series made by Gegenbauer
and has appeared weekly on YouTube since November. This means
The team had to overcome the most varied challenges during the project.
Secret CrewCrew star: a charming old Citroën van that was converted
into an event-bus.
8 GLOBAL CLEANING | ISSUE 2018