several months for the development and worked a lot with our
agency partner to create a user-friendly web experience. Our
agency partner also made sure that the website can be found by
search engines, so that you don’t land on page 20 in Google. At the
moment, our focus is keeping the content on our site up-to-date
as well as observing and analyzing user behavior. This helps us
continually optimize our site.
Our presence in several European countries also requires that
we adapt our content to different national circumstances. We
control that centrally so that we nevertheless ensure the uniform
of our Group.
33 Elvira Stern, Marketing Director, Wackler, Munich
Today, not having an Internet site is inexcusable – no matter what
branch a company is in. As they say, “If you’re not in the net, you
don’t exist.” 84 percent of all Germans are online, according to
a study by ARD and ZDF, and 58 million use the Internet. 80 to
90 percent of all online users first look in the Internet to find out
about companies and products.
To be visible and accessible to customers, to offer the newest
and publish up-to-date company information, to showcase
the company to new customers and potential applicants – if a
doesn’t take advantage of this opportunity, it has only
itself to blame. A good Internet website is part of a company’s
success and must be firmly embedded in its strategic planning.
In our portal, we provide comprehensive information on our
what we stand for and where our competences lie. We
continually update our Wackler News area; our employees enjoy
reading it, too. In this section, employees can see themselves
as part of the company, partners can be integrated and thus
and special campaigns can be presented.
Ongoing website maintenance is essential. The website must
grow and adapt to current developments. A website created five
or ten years ago no longer fits an economically growing company.
The Internet site is the company’s flagship and image carrier and
must therefore be continuously optimized. For us, this obviously
includes responsive web design, i.e. optimization of the website
for mobile devices, just as much as continual search engine
In our branch, the function of an Internet site is not to sell
Our website serves primarily to polish our image, arouse
of website visitors and target them specifically so that
they will feel invited to contact us. N
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22 nd Congress of
B E R L I N
Cleaning. Management. Services.
International Trade Fair and Congress
19 – 22 Sep 2 017