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If you don’t use this opportunity ...
How important is an Internet website for companies in the building cleaning sector?
What practical steps should they take to get a website off the ground? rationell reinigen
asked. Here are three responses from the industry.
33 Manuela Haack-Mattes, Managing Director, Toma,
Nowadays, a company website is almost indispensible. In 2001,
in line with the saying “If you’re not in, you’re out”, we decided
to polish our image as a building cleaner and present ourselves
as an innovative and modern company by developing our own
In 2006, a student group from the University of Applied Sciences
in Calw completely redesigned our site as part of a seminar project.
Our website has hardly changed over the years. Up to now, that
has not been one of our priorities.
A key factor for us as service providers is not the presentation of
our company in the Internet, but that we can be found by those
looking for a service provider.
The advantage for us as a building cleaner is 24/7 availability,
i.e. permanent accessibility for customers as well as potential
– not to mention our employees and those who would
like to join our company. Every day, several inquiries reach us via
the contact form of our website. Word-of-mouth propaganda is still
the most important way of gaining orders in our sector. But people
increasingly search the Internet for companies, craftsmen and
other service providers they would like to order from – certainly
more than they look in business directories. If you are not on the
Internet, you don’t exist for this target group and you cannot be
During the run-up to this article, our website became the center of
discussion again. We determined that a revision of our “Internet
calling card” was long overdue.
33 Frank Keuper, Director, Hectas Germany, Wuppertal
The Hectas website is the heart of our Internet presence. It is
a tool that makes our company more tangible to potential
When I say this, I primarily mean mid-sized and
We know that such companies frequently look
for suitable service providers in their region. To address them, a
is necessary. It must offer the information
they need before contacting us. This may range from our service
portfolio to our regional presence, including contact persons. We
have optimized our website for this.
A further aspect is addressing potential job applicants. Today,
those seeking jobs or apprenticeships look on the Internet. The
website is usually the first source of information about a company.
We plan to expand our website under consideration of this
What must not be underestimated, however, is the time and
expense needed for development and maintenance. We took
12 GLOBAL CLEANING | ISSUE 2017