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CMS_eng_05/2015 Page 7 EXHIBITOR GUIDE Early September 2015 Do not forget while packing • Stand construction and dismantling passes You have certainly already fallen into CMS euphoria! You have defi ned your exhibition • Exhibitor badges goals and the development of a concept for your exhibition stand, as well as the planning • Documents for hotel and travel of your stay in Berlin is in full swing. Of course, there is still a lot to do. We have compiled • Ticket vouchers a useful checklist for your ideal trade fair planning. • Business cards • Visa or passport Have you thought of everything? At the stand • Delivery of equipment/information materials From April 2015 • Approval of stand construction and technical equipment by exhibitor Important documents • Stand approval by Messe Berlin inspectors • Receive: Registration documents, invoice for advance • Staff briefi ng of your exhibition stand deposit, Exhibitor Service Folder, ID badges • Order additional exhibitor/crew badges if necessary During CMS 2015 • Order ticket vouchers • Access to exhibition grounds with exhibitor badge from 9:00 am, • Prepare forms and meeting notes visitors from 10:00 am, CMS closes to the public at 5:00 pm • Submit registration for CMS Purus Award! • Customer meetings, appointments • Make trade show rounds Planning of the stand • Participation in seminars and events • Plan stand construction, equipment, services, and staff • Plan freight, appoint freight forwarder if required After CMS 2015 • Secure exhibition stand construction permit • Dismantle exhibition stand • Order exhibition stand construction and technical services • Evaluate information, off ers, press releases • Evaluate trade show objectives Virtual Market Place® • Evaluate budget and costs • Set up a profi le in the CMS Networking Tool and its maintenance • Evaluate visitor contacts • Send and reply to contact requests • Update database • Check CMS Virtual Market Place regularly for appointment requests • Pay fi nal invoice • Prepare catalogue entry Communication and advertising Any further questions? • Plan action/events at the exhibition stand and register if necessary We will constantly keep you updated on exhibitors, off ers, travel, • Order advertising (correspondence stickers, fl yers, etc.) and displays dates and much more: From July 2015 • Arrange appointments with customers, business associates and media, at the exhibition stand • Send out invitations to customers/business associates • Order printed materials and business cards • Reserve a press box • Book advertising space at the venue, in the cata- Graphic: Messe Berlin logue and on the CMS Virtual Market Place • Organize promotional actions THE CMS TEAM OF MESSE BERLIN Your competent contacts for your participation at the CMS 2015: Heike Hemmer is responsible for the entire coordination of the exhibition Exhibition projects are team eff orts that are carried out professionally by many people with project CMS – from conceptual planning and coordination of all domestic special expertise. Who is behind the „CMS“ organizational unit? In addition to a whole crew and foreign acquisition and marketing activities, through to budget planning of fair employees from technology, service and logistics, protocol and catering, the core team and control. of CMS contact persons is responsible for any content-related and organisational matters of the cleaning trade fair. (Photos: Messe Berlin) Heike Hemmer | Project leader Phone: +49 30/30 38-2109, E-Mail: Maja Lorenz is your contact for the 2nd International CMS Congress “People Annick Horter is responsible for the sale of CMS exhibition space and for exhibitor and Business” and for the international exhibition appearances of the CMS. services. She plans the halls, is responsible for the stand positioning and advises exhibitors and stand builders in all matters relating to the stand construction. Maja Lorenz | Project organiser Phone: +49 30/30 38-2154, E-Mail: Annick Horter | Project organiser Phone: +49 30/30 38-2035, E-Mail: Among other things, Jelena Kubura is responsible for visitor supervision, Wolfgang Rogall is responsible for the entire public relations of CMS. To- coordination of renting ancillary rooms, organization of the CMS supporting gether with his PR team, he supervises the press centre, and advises and programme and the coordination of the CMS Purus Award. assists the exhibitors with their public relations regarding the CMS. Jelena Kubura | Project organiser Wolfgang Rogall | Public relations offi cer Phone: +49 30/30 38-2112, E-Mail: Phone: +49 30/30 38-2218, E-Mail: Ute Lemme is in charge of developing the marketing strategy and imple- Sabine Burger is responsible for the provision of the Virtual Market Place®. menting the CMS advertising campaign. Furthermore, she is the contact for the online exhibitors and product search of the CMS at Ute Lemme | Advertising consultant Phone: +49 30/30 38-1856, E-Mail: Sabine Burger | Marketing Director Virtual Market Place® Phone: +49 30/30 38-2118, E-Mail:

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