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Page 4 www.cms-berlin.de CMS PURUS AWARD 2015 Last Call: Apply for the prestigious award! The CMS Purus Award is awarded for innovative and functional products that are particularly convincing with respect to their design quality. CMS exhibitors are welcome to apply for this coveted prize with their products and solutions. Entry forms can be downloaded at www.cms-berlin.de/CMSPurusAward. The deadline for applications is 22nd May 2015. Design is more than beautiful mer loyalty and from establishing a 4) MANAGEMENTSYSTEMS forms long-term positive brand identity. AND SOFTWARE Design is a key economic and inno- Present your management systems vation factor and companies bene- Five award categories ensure and software applications, which fi t from good design in many ways. wide-ranging innovation are characterized by straightforward Good design goes hand in hand The cleaning industry includes design, intuitive operation and ease with innovation: New functions, many sectors and this is reflected of use. processes and technologies, as well in the wide range of products, as new materials and products and equipment and technologies that 5) BRAND services. At the same time, design will compete for the CMS Purus COMMUNICATION makes it easier for customers to Awards 2015. This year, the co- In order to be successful on the accept new products. Good design veted awards that recognise de- market, the customer must always focuses on users, their needs and sign, function and innovation will recognise your brand. Impress us habits, with an emphasis on intu- be handed out for the sixth time. with your logical solutions – ran- take place on September 22nd at comprehensive branding. Photo: Messe Berlinging from packaging design to The presentation ceremony will the opening event of CMS. Messe Berlin invites exhibitors to submit The assessment will be based on entries in five categories for 2015: clear, industry-specifi c and practical The winners of the CMS Purus Award 2013 (f. l. t. r.): Thomas Dietz (Sebo), Dr. Rudolf Fackler criteria. The decisive quality charac- (Vermop), Steff en Glöckler (Nilfi sk), Gilles Troff (Kärcher) and Jürgen Belle (Eugen Gutmann) 1) MACHINERY teristics are: Apply with a product in the fi eld Aesthetics: especially sustainable materials of mechanical cleaning and main- Pioneering quality: Is the design formally conclusive, and biodegradable substances, tenance of buildings and outdoor Is the design innovative, functio- does it convince through a memo- disassembly into individual com- facilities. nal in an exemplary way and eye- rable overall design and design re- ponents, end of life, repair-friendly catching? alisation by corresponding use of and ease of disposal or possibility 2) EQUIPMENT material? of recycling? We are looking for well-designed Functional quality: cleaning equipment, as well as How functional, modular and easy Quality of presentation: The Partner of the CMS Purus Award cleaning material and work wear. to install and repair is the submitted Was the competition submission re- is the Internationale Design Zent- itive ease of use it boosts sales of product? asonably explained and presented rum Berlin e. V. (IDZ/International innovative products on the market. 3) WASHROOM HYGIENE in a professional way? Design Centre Berlin). The trade Design-oriented companies have Items as diverse as paper towels, all Ease of use: magazine „rationell reinigen“ is our a distinct competitive edge and types of dispensers and disposal sys- Is the product user-friendly, eco- Sustainability: media partner. benefi t: They benefi t from their in- tems for washrooms - show style and nomical, environmentally friendly, What about environmental quality novative capabilities, greater custo- design innovation in the washroom. effi cient and safe in operation? in terms of product life-cycle, using A STRONG TARGET GROUP: THE BUILDING SERVICE PROVIDERS Why you should be present at the CMS The building cleaning trade writes a success story. Since its offi cial recognition as a trade in 1934, it has constantly developed over the decades. In every respect: as a major employer, as an important economic factor – and also in terms of the service portfolio which it has developed.  The step from the building clea- service providers off er an amazing residents. In recent times, service ner to a building cleaning service range of services. In Germany alo- providers make themselves more provider is completed! Although the ne, almost 600,000 employees take and more useful in private homes. traditional activities such as mainte- care of cleanliness, hygiene and nance, glass and facade cleaning and safety in the workplace in schools In addition to cleanliness and hy- preservation of monuments, are still and zoos every day. They clean the- giene, the maintenance of value an important source of income for atres, supermarkets, trains, buses of the property is the top prio- the companies, with the demands and cruise ships and ensure clean- rity in all activities. No matter if of the market, the range of services liness and safety in public parks. By building cleaning, winter services, in the building cleaning trade has means of precisely tuned service guarding and gatekeeper service, made the building cleaning trade a time-consuming extra work. As and profound knowledge in all Photo: rationell reinigencanteen management or park care– the building service providers,bring comprehensive experienceand economy, retail, health sec-concepts, the companies acquitdoctors and nurses in clinics, hos-pitals and nursing facilities fromtransport of medication or fi les and changed and expanded enormously: High-performance, quality-oriented and innovative companies have modern service trade. they take care of patient services, areas. Customers from industry Nearly 20,000 companies – small food distribution, doctors and nur- tor and public sector benefit from In hospitals, retirement and nursing facilities the requirements of hygiene and cleanliness specialist fi rms, as well as large full- ses can focus on their patients and this. The modern service company are particularly high. Building service providers are aware of their responsibility and always provide highly professional work.


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