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CMS Report 2017 en

Page 6 www.cms-berlin.com MESSE BERLIN REPORTS RECORD RESULTS - 14 PERCENT GROWTH More successful than ever before: €300 million line cracked Strong leading trade fairs, successful premieres at home and abroad as well as numerous congresses and guest events have resulted in a record result for Berlin's trade fair company. Sales of €308 million were achieved in the 2016 event year. Against the strong result of 2014, this means an increase of 14 percent. A sight that should already be known to most of the 2.4 million visitors from last year: the interior at the southern entrance of the Berlin fairgrounds. ŽŽMesse Berlin is looking back on the strongest year – from an economic viewpoint – in its entire history. With a forecast turnover of around €308 million, Berlin's trade fair company has cracked the €300 million mark for the very first time. In the 2014 business year, sales of around €270 million were achieved. This means that Messe Berlin has enjoyed growth for the tenth year in a row and has almost doubled its turnover within a decade (2006: €168 million). Dr. Christian Göke, CEO of Messe Berlin GmbH, is pleased with the results, stating: "We have been able to continue our success story in 2016, too. Our strong own brands and leading trade fairs, successful premieres at home and abroad as well as unbroken high demand for guest events at the Berlin location were decisive factors for the previous record result in the history of Messe Berlin." Photo: Messe Berlin Photo: Messe Berlin Venue of the CMS Berlin 2017: the exhibition grounds of the federal capital photographed from the south. On view is the open space in front of the semi-circular main entrance, which is also used by exhibitors at the CMS. EXHIBITORS OF '17 "The CMS in Berlin is one of the world's most important communication platforms in the field of cleaning technology. This is where the entire innovative power of the industry is bundled, resulting in a very high level of quality – both as regards the products and services exhibited as well as in the talks held at the trade fair. Thanks to the diversity of the exhibitors, visitors can find the appropriate solution concept for every cleaning requirement. For us as a manufacturer, this innovation density also offers great advantages. On the one hand, we can meet our partners on the ground, too, and, on the other hand, the level of the conversations held at the stands is extremely high. Many trade visitors come to the trade fair with a clear profile of requirements, which we can comprehensively respond to." Philip Fritscher, Director Marketing GAS Photo: Nilfisk GmbH Nilfisk GmbH Purchasing power of around €1.7 billion The economy of the region around the German capital benefited from the expenditures of the foreign trade fair and congress visitors as well as the exhibitors, with an additional purchasing power inflow of around €1.7 billion. The direct public revenues of the state of Berlin due to the value added effects amount to €74 million. According to preliminary estimates, in 2016, more than 2.4 million visitors from all over the world gathered information at the 115 own and guest events. Nearly 34,000 national and international exhibitors from 182 countries occupied over 2.7 million square metres of gross floor space and exhibited a comprehensive market overview of innovations and services from a wide range of industries. The fact that the mega-events under the Funkturm tower in Berlin are also world-wide media events is confirmed by the 30,000 national and international representatives of the press who had accredited themselves during the events of Messe Berlin last year. About Messe Berlin Based on turnover and growth, Messe Berlin is among the world’s ten leading trade fair companies, operating their own exhibition grounds. The company’s wideranging portfolio includes five global brands: the Internationale Grüne Woche Berlin, ITB Berlin / ITB Asia in Singapore, IFA / CE China, InnoTrans and Fruit Logistica Berlin / Hong Kong. There are also a large number of national and international specialist and public trade fairs, including CMS Berlin – Cleaning. Management. Services in the odd years. More information at: www.messe-berlin.com


CMS Report 2017 en
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