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CMS-Report_07_2015_ENG Page 9 MOVING THE BRANCH’S MEANING INTO FOCUS CMS 2015: Top event of the European Cleaning Days Together, the European Federation of Cleaning Industry and Photo: Messe Berlin the International Association for detergents and cleaning agents initiated the European Federation of Cleaning machi- ne manufacturer Cleaning, the EUnited European Cleaning in the VDMA as well as the representatives of this year’s two most important cleaning trade fairs in Europe, Toni D‘ Andrea (CEO Afi damp Servizi) Dr. Peter Hug, General Manager of the Cleaning Systems Trade Association(f.l.t.r.)Opening event of the European Cleaning Days in Verona with and Heike Hemmer, project leader of CMS Berlin. Days. The CMS Berlin is a participant in the campaign.  Creating cleanliness and hy- Against this background, in May cleaning and hygiene in Europe, exhibitions and “cleaning in ac- the professional cleaning indus- gienic conditions, guaranteeing 2015 the European Cleaning Days especially targeting the areas de- tion” in public places and streets. try: detergents and disinfection, safety – in offices, hospitals, (ECD) started. It is a campaign tergents and disinfection, floor floor and high pressure cleaning nursing homes, airports or train uniting the different organisa- and high pressure cleaning, mu- Opening event in Verona in buildings, business premises stations; this is the main task of tions in the cleaning industry, in nicipal technology, as well as the During the European Cleaning and manufacturing plants, mo- professional cleaning. In every order to emphasise the increasing cleaning companies themselves. Days, which will last until Novem- bile machinery used in municipa- area of our lives, it is the cleanli- importance of this industry all Furthermore, society and public ber, extensive awareness cam- lities and other public places, as ness of our environment which is over Europe. Its’ goal is to rai- shall be inspired to bear respon- paigns and initiatives are offered well as the cleaning companies. extremely important for our com- se awareness of the importance sibility and take action for a clean all over Europe. The start of the The initiator of the campaign fort, well-being and even health. and advantages of professional environment. With the ECDs the series of events was the Pulire in is the European association of organisers want to keep trying to Verona, in May 2015. The team of cleaning machine manufacturers, inspire students and people of all the international cleaning trade EUnited Cleaning, with the assis- ages to pursue jobs in cleaning fair CMS 2015, which takes place tance of the European Federation Vermop Salmon GmbH related businesses – whether in from the 22nd to 25th September of the Cleaning Industry (EFCI), as “The high acceptance among the the chemical sector or machi- in Berlin, also took part and in- well as the International Associ- ΄ foreign visitors, affi rms the CMS in its ne industry, related science and formed industry representatives ation for Soaps, Detergents and EXHIBITOR internationalisation strategy. Simul- technical or engineering. For this about the importance of the trade Maintenance (AISE). taneously, the increasing number purpose, they organise visits to fair in the German capital. of foreign exhibitors off ers a com- schools, with presentations about Further information can be found prehensive overview and important cleaning, guided tours for pupils The campaign especially concen- on access to interesting new markets, and students, open house days, trates on the following areas of to the German visitors. All in all, Photo: rationell reinigen a very positive development.” Dirk Salmon, CEO

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