www.cms-berlin.de Page 11 Photos: Messe Berlin For the start of the CMS 2015 on 22nd September; the Purus Award will be awarded for the sixth time. EAGERLY AWAITED: Jury nominates fi nalists for the CMS Purus Award Design promotes innovation: therefore, this year‘s products which are especially convincing with their creative quality, will again be awarded with the CMS Purus Award. Who has made it to the fi nal, with their competition entry can be seen online. The expert jury made their sixth time as part of the CMS ope- top-class jury according to speci- choice: the competition entries ning event. This year, the CMS 2015 alist and practical criteria. Decisive for the final stage of this year’s exhibitors can make an applica- quality features are model charac- CMS Purus Award are definite and tion in five categories: machinery, ter, functionality, user-friendliness, can be found now, along with the equipment, washroom hygiene, aesthetics, quality of presentations submitted products on www.cms- management systems and soft- and sustainability. berlin.de/en/CMSPurusAward. ware, as well as, brand communica- tion. The innovative and functional Competitive advantage for At the start of the trade fair on the products need to be convincing, design oriented companies 22nd September, the prestigious especially in their creative quality. Design oriented companies were award for design, function and in- at a clear competitive advantage: novation will be awarded for the The evaluation will be made by a they profit from innovative poten- tial, stronger customer loyalty and long-lasting positioning of their brand. You can convince yourself MESTO Spritzenfabrik on the CMS 2015: all finalists for the Ernst Stockburger GmbH Purus Award will present their pro- ΄ ducts for the duration of the fair, in EXHIBITOR “For us, the CMS 2013 was very suc- hall 1.2 in a special exhibition area. cessful. We had good contacts with business partners, e.g. from Po- The cooperation partner of the land and Hungary, Austria and the CMS Purus Award is once again the Netherlands. The discussions with International Design Centre, Berlin users were also very informative.” (Internationales Design Zentrum Photo: MESTO Berlin (IDZ)). The trade journal Markus Hemm, “rationell reinigen” acts as media head of sales OEM customers partner.
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